Is it possible, maybe, that the bag of dirt was the source of the bugs and worms in the first place? Guess we’ll never know. Videos were posted to Facebook of people bathing their kids in mud, shared BOO Brownie recipes, and of the worms and bugs users were claiming that the mud drew out of their bodies. Sales shot up from $200,000 a month to nearly $4 million according to a company VP in September, as the anti/de-vax movement grew here in the US and Canada. This very expensive dirt and mud saw a boom in business this past year because its healing properties were applied to Covid. Remember, if you make more in bonuses than you do in product sales it’s a pyramid scheme! According to an NBC News investigation, sellers were enticing new members with promises of big paychecks, “I earned $21,000 in bonuses in my first 5 weeks!” That’s pretty standard for the MLM game. The company’s now-defunct website indicates Saint-Onge scoured the peat bogs of Canada to find the best, most pristine dirt full of fulvic acid (that’s the magic ingredient, y’all.) He then packaged that dirt in 4-ounce bags, as pills, or bottles of mud for about $100 a pop.
More importantly, in recent months, people have started claiming that it can cure Covid, or prevent you from catching it. Users claim it cures diseases, rids the body of toxins and heavy metals, makes their teeth whiter, regrows hair, expels worms from the body, and all sorts of other things.
People have been drinking, eating, snorting, cooking with, and bathing in BOO for a couple of years now. An earlier version of his dirt, the “Anti-Rheuma Bath,” was pulled off the market because he said it could treat arthritis, rheumatism and heal wounds (may also change water into wine). That hasn’t stopped him from making wild medical claims about his products. Marc Saint-Onge is the founder and CEO of Black Oxygen Organics, also known as “BOO” in the private social media groups where sellers recruit new members and trade product “success stories.” He’s been selling dirt to people under one name or another for about 25 years, ever since the Canadian government charged him with practicing medicine without a license.
But it all came crashing to a halt when the company sent out an email to its sellers abruptly announcing it was shutting down, right before Thanksgiving. Up until the end of November, Black Oxygen Organics was on track to become the Next Big Thing in MLMs (multi-level marketing.) The next Lularoe, if you will. Even if someone tells you it’s “magic.” ESPECIALLY if someone tells you it’s “magic.” I can’t believe I need to say this but please don’t eat dirt.
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